Sony Music – Atrevete TikTok Campaign
SONY Music Hired Influviral To Run An Influencer Marketing Campaign Focused On Promoting Nicky Jam X Sech Song, Atrévete, Across Spain, Argentina, And Italy.
Our Solution
Influencers were contracted to create 1 TikTok video each.
Our agency selected 12 TikTok influencers with a cumulative reach of this activity that has been of 19.9M combined followers.
These 12 influencers reached a total of 8M of engaged users, 1.2M of likes, an average engagement rate of 6% and 10.3K user-generated videos.
Results
Combined Followers
HASHTAG REACH
LIKES
Shares
USER-GENERATED VIDEOS
Some Of The Influencers Content
@alex_destreza Hagan el #ShowSomeLoveChallenge y muéstrenme donde le dejarían esta notita a su Crush? 👀Yo en su 🐶para @abailarconmaga ❤️ #atrévete #nickyjam #sech
♬ Atrévete - Nicky Jam & Sech
@skyandtami Tus emojis 2,4 y 7 son tu reacción😍Uniros al #showsomelovechallenge ☺️Dein 2er, 4er & 7er Emoji ist deine Reaktion❤️comment Emojis 2, 4 & 7 #foryou
♬ Atrévete - Nicky Jam & Sech
@juliamenugarcia Un bonito despertar #showsomelovechallenge que opinas si te vas conmigo.
♬ Atrévete - Nicky Jam & Sech