SONY – AJR Brothers TikTok Case Study
SONY Hired Influviral To Run An Influencer Marketing Campaign Focused On Promoting Its Artist AJR Brothers' Song 100 Bad Days.
Our Solution
Our team created an influencer marketing campaign which revolved around a hashtag challenge, to win a meet & greet with the band AJR Brothers during its London tour. We partnered up with 2 influencers on Instagram with a cumulative reach of 303,081 followers and collecting 68,405 story impressions. Moreover, we worked with two more content creators on TikTok with a follower base of 5.8M+ which resulted in over 351,010 views, 55,110 hearts (likes), 454 comments and 755 shares.
Results
Combined Followers
HASHTAG REACH
LIKES
Shares
USER-GENERATED VIDEOS
Some Of The Influencers Content
@maxandharveyofficial Use #100baddays to meet us & #AJR at their London show! T&Cs: smarturl.it/tiktok100baddays-tcs
♬ original sound - 🔥Max and Harvey🔥
@maxandharveyofficial #100baddays made 100 good stories 🤘🏼 Use AJR's #100baddays to meet us & #AJR in London!
♬ original sound - 🔥Max and Harvey🔥