Me Gusta (Shakira & Anuel AA) – Sony Music TikTok Campaign
Sony Music Hired Influviral To Run An Influencer Marketing Campaign Focused On Promoting Shakira And Anuel AA's New Song - Me Gusta
Our Solution
6 TikTok influencers – across two different countries – were contracted to create 1 TikTok video each where they tried to recreate Shakira’s eye makeup.
Our influencer marketing agency selected 6 TikTok influencers with a total of 39.5M combined followers.
The TikTok campaign got 12,000,000 of hashtag reach, 19,100 user-generated videos, 6,900,000 video views and 1,170,000 likes.
Results
Combined Followers
HASHTAG REACH
LIKES
Shares
USER-GENERATED VIDEOS
Some Of The Influencers Content
@minnieandtink We ❤️ @shakira new song!!! Tag her so she see’s this! #megusta #megustashakira #shakiramakeup #ad
♬ Me Gusta - Shakira & Anuel AA
@sarahmagusara I tried my best but didn’t even have yellow eyeshadow 😂. Someone do this trend and tag me 🤪 #ad
♬ Me Gusta - Shakira & Anuel AA
@juliamenugarcia Intente hacerme el #mkeup de Shakira vamos os animo a intentarlo #tutorialdemaquillaje #ad
♬ Me Gusta - Shakira & Anuel AA