Day Goes By (Ananya & Sean Kingston) – Universal Music TikTok Campaign
Universal Music Hired Influviral To Run An Influencer Marketing Campaign On TikTok To Promote The Song "Day Goes By" By Ananya & Sean Kingston.
Our Solution
12 TikTok influencers – across three different countries – were contracted to create 1 TikTok video each.
Our agency selected 13 TikTok influencers with a total of 35.6M combined followers.
The TikTok campaign got 12,000,000 of hashtag reach, 1,500 user-generated videos, 3,800,000 video views and 670,000 likes.
Results
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Combined Followers
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HASHTAG REACH
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USER-GENERATED VIDEOS
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Some Of The Influencers Content
@parker_james Steven’s Daily Outfits🦖he gave me one day but I had to wear HIS shirt😂 #daygoesby Now it’s ur Turn! #dailyclotheschallenge #fyp
♬ Day Goes By - Ananya Birla
@thelunasnow Relatable?😂 #DayGoesBy #foryou #fyp #norwaу
♬ Day Goes By - Ananya Birla
@aloha_halia tryyy thissss #DayGoesBy
♬ Day Goes By - Ananya Birla