Day Goes By (Ananya & Sean Kingston) – Universal Music TikTok Campaign

Universal Music Hired Influviral To Run An Influencer Marketing Campaign On TikTok To Promote The Song "Day Goes By" By Ananya & Sean Kingston.

Our Solution

12 TikTok influencers – across three different countries – were contracted to create 1 TikTok video each.
Our agency selected 13 TikTok influencers with a total of 35.6M combined followers.
The TikTok campaign got 12,000,000 of hashtag reach, 1,500 user-generated videos, 3,800,000 video views and 670,000 likes.

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USER-GENERATED VIDEOS

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Some Of The Influencers Content

@parker_james

Steven’s Daily Outfits🦖he gave me one day but I had to wear HIS shirt😂 #daygoesby Now it’s ur Turn! #dailyclotheschallenge #fyp

♬ Day Goes By - Ananya Birla